Bud Light Marketing VP Takes Leave Of Absence Amid Dylan Mulvaney Controversy

A Bud Light executive facing blowback over a partnership with transgender influencer Dylan Mulvaney is taking a leave of absence.

Alissa Heinerscheid, vice president of marketing at Bud Light, will be replaced by Budweiser global marketing VP Todd Allen, parent company Anheuser-Busch InBev told Ad Age.

The move reportedly is part of a shakeup in which “senior marketers are more closely connected to every aspect of our brand’s activities,” a spokesperson said.

It is the latest development stemming from a controversy that started several weeks ago in which Mulvaney, a man who says he is a woman, was involved in a Bud Light marketing campaign. The company had sent Mulvaney a custom can with his face on it.

In the ensuing fallout, Heinerscheid took flak upon the emergence of an interview in which she said the beer brand needed to update its “out of touch” and “fratty” image.

The Daily Caller then published photos that show Heinerscheid drinking beer in a fratty setting.

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