Macy’s Backstage expands, looking to offer quality products at reduced prices

STATEN ISLAND, N.Y. — Macy’s, long-considered an icon of American retail, serving well-heeled shoppers for more than two centuries and sharing its spoils with the nation during its iconic Thanksgiving Day Parade and Fourth of July fireworks show, plans to shift its merchandising focus this spring, dedicating a significant portion of selling space to bargain buys. “Backstage,” the retailer’s highly discounted store-within-a-store that offers a mix of apparel, beauty products, housewares, pre-packaged food and toys, is set to expand across the country.

“Macy’s Backstage inspires customers to express their personal style through its offerings of quality merchandise and brands at great prices, which is why we look forward to bringing Macy’s Backstage into more of our local communities,” said Michael Hersh, Macy’s vice president of off-price. “We are especially excited to bring Backstage to our downtown stores in Chicago and New York City as the brand expands nationwide.”