54 Best Apple Black Friday Deals (2023): iPad, Apple Watch, AirPods
It’s the best time of year to buy Apple hardware, whether that’s a new iPad, MacBook, Apple Watch, or even a MagSafe iPhone case—we’ve found plenty of Apple Black Friday deals right now. For more gadgets on sale, be sure to check out our Best Early Black Friday Deals roundup.
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WIRED tests products year-round and handpicked these deals based on the actual discounts, not just the discounts retailers claim to offer. Products that are sold out or no longer discounted as of publishing will be crossed out. We’ll update this guide through Black Friday and Cyber Monday. Be sure to check out our best Black Friday Deals.
Apple’s Black Friday Promotion
Apple notoriously doesn’t run sales on its own storefront. However, it does usually throw in a gift card for Apple Store credit if you purchase select items. This year, now through November 27, you can get up to $200 in Apple Store credit to use later if you purchase certain items. For example, if you buy an iPhone 14 or iPhone SE, you can get up to $75 in store credit. Buy a MacBook Air and you’ll get up to $200. You can find the full list here.
For more info, check out our Best iPads guide for a breakdown of every iPad model.
This is the best iPad (8/10, WIRED Recommends) for most people in our Best iPads guide. It’s not only affordable, but it also packs a ton of great features, including a True Tone display (that adjusts the color temperature to match the ambient lighting in your environment), a 12-megapixel rear camera with support for Center Stage (which keeps you in the frame on video calls), 64 gigabytes of storage on the base model, and a Touch ID-enabled home button. It’s compatible with accessories like the first-generation Apple Pencil and Apple’s Smart Keyboard.
This iPad (7/10, WIRED Review) isn’t our top choice (we recommend the ninth-gen model over this one largely due to the price). But it does pack a few notable changes. With no Home button and slimmer bezels around the screen, it has a modern design. There’s an upgraded rear camera and the selfie camera has moved to the center of the iPad for video calls. Under the hood is Apple’s A14 Bionic chip (the same that’s in the iPhone 12), so it’s more powerful than the last-gen model. It was on sale for the same price last Black Friday.
If you’re looking for an iPad that’s a bit more powerful than the ninth-gen model, we recommend the iPad Air (8/10, WIRED Recommends). It comes equipped with a 10.9-inch LCD screen, slim bezels, a USB-C port Touch ID built into the top power button, and the same M1 processor as the 2020 MacBook Air. It packs support for the Smart Keyboard Cover, Magic Keyboard Cover, along with the second-generation and USB-C Apple Pencil. It’s worth mentioning Apple might be launching a new version next year, but the M1-powered iPad Air is still a great choice.
The iPad Mini (8/10, WIRED Recommends) is our favorite tablet for travel. It’s small enough to slip into my tote bag and fits perfectly on an airplane tray table. The 8.3-inch display is great for reading ebooks, watching movies, sketching, and taking notes (it’s compatible with the second-generation and USB-C Apple Pencils). Powered by the A15 Bionic processor (the same one found in the iPhone 13), it can easily handle taxing apps and games. As with the iPad Air, Apple is rumored to be launching a next-gen version next year with a faster processor, but this is still a solid tablet if you don’t need the latest and greatest.
The first-gen Apple Pencil has been around for a while now, but it still functions well. It packs features like pressure sensitivity (the lines get thicker as you press down harder on the screen), tilt sensitivity (for shading), and handwriting support within search fields and apps (like Notes). It’s compatible with the iPad (6th gen and later), iPad Air (3rd gen), iPad Mini (5th gen), iPad Pro 12.9-inch (1st and 2nd gen), iPad Pro 10.5-inch, and iPad Pro 9.7-inch. It dips to this price often, but we still think it’s a good deal.
This is the most feature-packed stylus Apple has to offer. It’s compatible with the iPad Air (4th gen and later), iPad Mini (6th gen), iPad Pro 11-inch (1st gen and later), and the 12.9-inch (3rd gen and later). As with the first-gen model, it comes with pressure sensitivity, tilt sensitivity, and handwriting support, plus wireless pairing and wireless charging (it’ll charge when magnetically attached to the top edge of supported iPads). There’s a double-tap feature too, which lets you switch between tools quickly by tapping on the Apple Pencil twice. It hits this low often, but it’s a solid discount if you don’t want to pay full price.
This stand often goes on sale during the holidays, but it’s still a good deal. This tablet stand is included in several WIRED guides, including the Best iPad…
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