Black Friday TV deals LIVE: $569 OLED TV, 75-inch Samsung $579 and more

This year it’s all about OLED TVs for Black Friday TV deals, and there’s almost none better than one of the best TVs hitting its lowest price ever: The LG C2 OLED combines incredible performance and visuals with a stylish premium design. 

If that wasn’t good enough for you, this TV is excellent for gamers too, thanks to its 120Hz refresh rate and HDMI 2.1 support. The 55″ LG C2 OLED is $1,296 at Amazon (opens in new tab) right now, its lowest price ever.

If you’re on a budget, it follows that you can save by shopping older TVs. The 48″ Sony Bravia A9S released in 2021, and Best Buy has slashed $200 off its usual price ahead of Black Friday this year. (We saw it for $898 at Walmart earlier this week, but now it’s fallen to an even lower price.)

This TV gets you incredible picture quality in a compact, stylish package. At this size, it’s perfect for smaller rooms and gaming setups. Google Assistant and Chromecast are built into the Sony Bravia A9S, and it also has support for HDR and Dolby Vision.

Throughout last week, the best-selling deal according to our data was the LG A2 OLED that’s available for $569 at Best Buy (opens in new tab) and it’s easy to see why.

For around the price of a new game console, you’re getting a mid-size OLED TV with perfect black levels and great contrast, plus LG’s webOS smart TV platform. For the price, you can’t do much better.

Of course, if you’re looking for even better performance, you can consider the LG B2 and C2 OLED that offer a 120Hz refresh rate and higher peak brightness, however you’d be paying almost double to get one of those models at this size. 

It’s a solid pick at the 48-inch screen size.

Welcome to the second week of our ongoing Black Friday TV deals coverage. I’m Nick Pino, Managing Editor of TV and AV here at Tom’s Guide and I’ll be your guide as we track down the best early deals alongside my fellow editors who’ll be keeping this page fresh overnight when I’m off asleep.

A little background on me: I’ve been covering TVs for various sites including Tom’s Guide and TechRadar for the better part of a decade, and I typically get a chance to see 60 to 70% of the TVs that come out in a given year either for a review or at a tradeshow like CES. I’m extremely passionate about this technology, and it’s my goal to get everyone a big-screen TV that they’ll love at a price they can afford.

I’ll be posting a number of recommendations over the coming weeks (I’m shooting for at least a few deals a day) but feel free to reach out to me on Twitter or email if you have a specific question about a deal.