These swish business class suites combine personal space and hygiene

Passengers and airlines alike have become more mindful of safeguarding inflight health in the wake of the pandemic, which has in turn sparked fresh thinking on the design of business class and economy seats.

As you’d expect, personal space and a greater sense of distancing from other passengers comes to the fore.

But there’s also innovation in the materials being used, such as fabrics and surfaces which clean themselves.

That’s just one unique feature of the Pure Skies project, developed by London-based design doyens PriestmanGoode as a showcase for the company’s approach to reshaping the travel experience. 

PriestmanGoode’s innovative Pure Skies concept strives for peace of mind among post-pandemic travellers.

“Pure Skies was developed in response to the global pandemic and proposes a raft of design ideas offering a road map towards future growth and passenger satisfaction in the aviation industry,” the company explains.

“The concept addresses consumer, business and environmental concerns with designs based on improving personal space, hygiene and safety.”

PriestmanGoode’s work will be immediately familiar to many frequent flyers – the firm helped develop Qatar Airways’ Qsuites and its Airbus A380 lounge, as well as United Airline’s Polaris business class suites and lounges. It also works behind the scenes with Airbus on everything from the original A380 concept to the advanced Airspace cabins of the A350 and A320neo family of jets.

Pure Skies’ business class ‘rooms’ – enclosed private spaces which swap a sliding door for a full-length curtain – may also strike a chord.

PriestmanGoode’s innovative Pure Skies concept strives for peace of mind among post-pandemic travellers.

It’s a similar approach used by PriestmanGoode in shaping Air France’s Boeing 777 first class suites.

Air France’s Boeing 777 first class.

To enhance privacy and reduce shared touchpoints, each Pure Skies business class suite provides the passenger with their own overhead luggage bin as well as a personal wardrobe.

But Pure Skies quite literally goes deeper than just what’s on the surface.

“New developments in material properties and cleaning technologies have the potential to transform the onboard environment with new lines of defence for sanitation,” PriestmanGoode espouses.

PriestmanGoode’s innovative Pure Skies concept strives for peace of mind among post-pandemic travellers.

“Pure Skies looks at including UVC cleaning and fogging, in addition to manual processes, in combination with antimicrobial finishes embedded within fabrics and surfaces to enhance the efficacy of cleaning.”

The company says it’s also integrated “thermochromic and photochromic inks that, in combination with heat cleaning, can display a message of reassurance on the surfaces themselves.”

PriestmanGoode’s innovative Pure Skies concept strives for peace of mind among post-pandemic travellers.

This addresses the issue of how the concept of ‘clean’ is communicated, with each suite’s video screen reporting the progress of these regular self-cleaning sweeps.

PriestmanGoode’s innovative Pure Skies concept strives for peace of mind among post-pandemic travellers.

Meanwhile, the construction of the business class seats themselves uses “seam tapes and seat shells” to minimise potential dirt traps.

PriestmanGoode’s innovative Pure Skies concept strives for peace of mind among post-pandemic travellers.

But Pure Skies hasn’t overlooked the economy cabin, which is still where most people fly and where most crowding occurs.

PriestmanGoode’s innovative Pure Skies concept strives for peace of mind among post-pandemic travellers.

PriestmanGoode’s approach was to adopt a staggered seat design where one of every three seats is offset to the rest, allowing passengers “to choose whether they want an increased sense of space, as well as allow those travelling together to sit together.”

PriestmanGoode’s innovative Pure Skies concept strives for peace of mind among post-pandemic travellers.

Also noticeable are the tall transparent shields between rows in the economy cabin – and, less obvious, an increased reliance on letting passengers use their own devices and technology.

PriestmanGoode’s innovative Pure Skies concept strives for peace of mind among post-pandemic travellers.

“Pure Skies is very much about rethinking the interactions required throughout the journey and minimising or removing them, as well making it easier for passengers to customise their journey through their own device,” PriestmanGoode says.

“This has been a growing trend in other industries, and will be crucial to the success of aviation going forward.”