rebrand

I first became aware of this about three weeks ago—I was in T.J. Maxx, looking for a baby shower gift, and found diapers for “melanated” babies. I assumed “melanated” meant black, but since the packaging emphasized that what made this…

Apparently the Cuban communists finally wised up, and they’ve traded in the “extrajudicial assassinations” for judicial ones; according to Christian Caruzo at Breitbart in an article published yesterday, Cuba’s Communist Party recently…

Freedom. On the issue of abortion, only one side really uses that word with regularity – those who want to be clear about what is hurting women and pre-born infants. For those who want more of it, everything but abortion is said to be on…

Several states have banned or are considering banning diversity, equity and inclusion (DEI) programs and statements, but some colleges and universities are resisting. Florida and Texas legislators said the DEI programs discriminated on…

GOP presidential candidate Vivek Ramaswamy broke down some of the insidious abuses of the push for ESG investing on Fox Business last week. During a July 28th appearance on Making Money with Charles Payne, Ramaswamy explained…

Like its forebears, Microsoft Excel has been primarily marketed as a tool for saving time in the business context, reinforced by the very name “Excel.” Consider a magazine advertisement claiming that the software is “the soul of the new…

Opinions expressed by Entrepreneur contributors are their own. Gone are the days of a rebrand equating to a simple refresh of a company's name and logo. In a business landscape saturated with competition, choices, and a…

Who knows more about etiquette than a jet-setting sex trafficker? That’s apparently the thinking at the federal prison in north Florida where Ghislaine Maxwell, the former procuress for the late, lamented “suicide” Jeffrey Epstein, is…

Openings & Announcements Boston Stoker Coffee Co. is open for business at 1101 W. First Ave. in Grandview, replacing Luck Bros’ Coffee House. The grand opening takes place Friday, April 1, with the first 100 customers receiving a…

The vodka, famously marketed as Russian, will now be sold and marketed simply as Stoli, the company said in a statement. Stoli Group's founder, Russian-born billionaire Yuri Shefler, was exiled from that nation in 2000 because of his…