advertising

On Friday, a U.S. judge denied Burger King's plea to dismiss a class action lawsuit that alleges "unfair" and "deceptive" practices by the company in relation to the advertisements of the Whopper, which the plaintiffs not only…

The code also shows how Yandex can combine data from multiple services. McCrea says in one complex process, an adult’s search data may be pulled from the Yandex search tool, AppMetrica, and the company’s taxi app to predict whether they…

Verified accounts “were the people who were producing the majority of the content that was driving more people to stay engaged and increasing the number of people who were using Twitter,” says Fullerton.But to an influencer like Musk, a…

Opinions expressed by Entrepreneur contributors are their own. Video games have not just exploded in popularity since 2020, but global revenue has overtaken the higher-profile film and sports markets, with mobile gaming as…

When prebiotic soda brand Olipop joined Threads, it didn’t post about the flavors it comes in or its claimed nutritional benefits. “Can u guys pls engage with this thread so my boss tells me he’s proud of me,” Olipop wrote in an early…

Opinions expressed by Entrepreneur contributors are their own. At first glance, the idea of advertising as a living thing can seem strange or even nonsensical. But the history of advertising shows us that it is indeed a…

One put it simply: “I think we’re all getting a little tired of being at the mercy of social media algorithms and want to take control of our content and livelihoods.”There’s someone who agrees with them: Mosseri. In a 2022 TED Talk, he…

In his memo announcing the closure of BuzzFeed’s news operations, CEO Jonah Peretti acknowledged a grave mistake: He hadn’t worked out that Facebook wasn’t his friend.Peretti, of course, put it differently. He had, he admitted, been…

The U.S. Army halted its multi-million dollar advertising campaign over the weekend after Jonathan Majors, the campaign’s featured actor, was arrested for allegedly attacking a woman.The Army paused the “Be All You Can Be” campaign on…

Who says the liberal media is anti-business? Taxpayer-assisted PBS and National Public Radio are eager to promote at least one product: Companies that mail the pregnancy-terminating pill mifepristone across state lines to states where…