Chef Robert Irvine Shares His Recipe for Entrepreneurial Success

You probably know Robert Irvine as the take-charge chef who is equally skilled at whipping up meals as he is at kicking some butt on shows like Dinner: Impossible. But did you know that he’s also a massively successful business owner? Irvine owns the protein snack company FitCrunch, has two restaurants, owns Robert Irvine Foods and Irvine Spirits, is the author of Overcoming Impossible, and created the Robert Irvine Foundation, a nonprofit devoted to helping military veterans and first responders.

To say he is a busy guy is an understatement. Luckily for Entrepreneur+ subscribers, he recently made time for an intimate discussion about his life, his passion and his advice for aspiring entrepreneurs. (Click here to watch now.) To no one’s surprise, Irvine left the crowd fired up and ready to do great things.

Here is some bonus material from that conversation. To watch the entire conversation and to be invited to future subscribers-only video calls with inspiring entrepreneurs, check out Entrepreneur+.

Entrepreneur: You’ve had such an incredible career. What accomplishments are you most proud of?

Robert Irvine: Hands down, my work with and on behalf of military veterans and first responders through the Robert Irvine Foundation. The freedoms we enjoy in this country — including everything I’ve been able to do in my career — are not possible without our veterans. And I’m not just proud of the opportunity to give back; it has become the driving force for everything I do. It is the main goal that gets me out of bed each morning.

Related: Eitan Bernath on Becoming a Teenage Food Entrepreneur and Social Media Star

What new projects are you most excited about?

Every corner of Team Irvine has some new element that’s incredibly exciting. On the foundation side, our increased reach allows us to have a bigger impact for veterans. On the business side, FitCrunch protein bars and snacks and Irvine Spirits are always diversifying our offerings and expanding. Just this year, I released my book on business leadership, Overcoming Impossible, and I’m very proud of how that turned out and how fans have received it. On the TV front, I have some very exciting news I’ll be able to share soon.

What drives you to continue to start new businesses and projects? What do you personally get out of it?

For me, I would define the very nature of success as the ability to chase what excites you, to take an idea, give it energy and attention, and then manifest it into the physical world to share with other people. I’m not the slightest bit ashamed of how corny it might sound, but that process doesn’t feel like work and never gets old. That’s true love right there.

Related: Chef Robert Irvine on Making a Difference in Hospitality — and the World

What was your biggest career challenge?

Pitching and selling a TV show when you’ve never done a TV show — that’s a steep hill to climb. At this point, having hosted and produced so many hours of television, so much of it can become routine and feel old hat. So, now and then, I think it’s important to look back and tip my cap to the young Robert Irvine, who was able to crash the gates of Food Network and start his TV career with such a bang.

Can you give us an example of a great near-disaster work story?

In the kitchen, the near-disasters are frequent. Commercial kitchens are not cozy, comfortable places like the one you have at home. They’re hot, noisy places with too many people for you to move freely without your head on a swivel. And there are sharp blades and boiling oil everywhere. So I’ve had my cuts and burns and things like that, but no chef worth their salt hasn’t experienced the same.

What advice would you give entrepreneurs with a business idea who don’t know where to start?

If I were a lesser man, I would shamelessly plug my book, Overcoming Impossible, which is chock full of advice to address this very concern. But I’ll do no such thing here — even though that book would answer all your questions on this front! In all seriousness, I would say that a good first step is to find people who have walked the path you intend to walk and learn as much as you can from them. If you’re past that stage and stuck between feasibility, financing, planning, etc., you probably have analysis paralysis. The only way to beat that is with action. So, take a concrete step each day. I don’t care what the step is, but you’ve got to take a step. You can’t merely think your way into entrepreneurship. You’ve got to move swiftly and with purpose.

Related: Momofuku CEO Marguerite Zabar Mariscal on Rising To The Top

What is the best advice you ever got?

Calculate less. You have no idea how the thing you are working on will be received, the next things it might lead to, how it will affect your life, the type of people in your orbit, and so on. And when people think about their careers and what moves to make, they can get caught up in those questions, which are ultimately out of their…