21 Best Black Friday Camera Deals (2023): GoPro, Canon, DJI
Black Friday is an excellent time to upgrade your photo and video toolkit or snag a great gift for that aspiring TikTok star in your life. Right now, you can score some serious bargains on cameras, as well as our favorite gear for creating your own home video studio or mobile recording rig. These are the best Black Friday camera deals we’ve found so far, but we’ll be updating this post throughout the weekend.
We test products year-round and handpicked these deals. The discount amounts we show are based on actual street prices at retailers in the past few months. Products that are sold out or no longer discounted as of publishing will be crossed out. We’ll update this guide periodically.
Camera and Lens Deals
The Nikon Z6 II is our favorite camera for Nikon shooters. The 24-megapixel full-frame sensor has excellent dynamic range, and the phase-detect autofocus system is one of the best I’ve used. Video quality is also excellent, with 10-bit 4:2:2 N-Log output possible over HDMI. The Nikon Z6 II is also the most comfortable camera I’ve tested. But the real star of the show here is the Z-series lens system with its wider base mount, which allows more light to the corners of the sensors. The benefits of this can be seen in the incredibly fast 58-mm f/0.95 lens (manual focus) and the surprisingly small 50-mm f/1.2. If you’ve got a lot of legacy Nikon glass you want to keep using, there’s an F-to-Z mount adapter available for $250. Note that the B&H price includes a shoulder bag.
The Nikon Z7 II bests the Z6 above when it comes to megapixels. Aside from the larger 42-megapixel sensor, these two cameras are very close in features. If you can afford it though, the extra megapixels are nice to have. As with the deal above, the B&H price includes a shoulder bag, and in this case, an SD card as well.
The Canon R5 sports a massive 45-megapixel sensor and is a hefty beast, with a solid feel that reminds me of what I used to love about film cameras. Even the on-off switch is made of metal. The sensor is typically Canon, which is to say sharp, with good contrast and the characteristic Canon color rendering (it’s slightly warmer in tone to my eye). The phase-detect autofocus is fast and accurate. It’s not the cheapest camera by any means, but this is the lowest price we’ve seen.
This is a great deal on our favorite action camera for recording your outdoor adventures. The GoPro Hero 12 (8/10, WIRED Recommends) just launched in September and the previous model is still selling for $300, which makes this a pretty sweet deal. Not only do you get the latest version, but you also get two batteries and a mini tripod. The Hero 12 isn’t a huge change from the Hero 11, but it does have better battery life and can shoot HDR video in 5.3K. I still haven’t been able to overheat it in three months of trying. If none of that matters to you, you can grab the GoPro Hero 11 for $298 ($51 off).
DJI’s Action 3 (8/10, WIRED Recommends) is last year’s model, but it’s still a fine camera—at this price, it’s probably the best value action cam you can get. The image quality doesn’t match the GoPro Hero 12 (or the new DJI Action 4), but it’s good enough for most people with 4K video and 12-megapixel stills. It has a great design with a magnetic clip system that puts GoPro to shame. The battery life is also outstanding.
Panasonic’s mirrorless cameras have been the go-to for independent filmmaking for years. The GH6 (8/10, WIRED Recommends) continues that trend with great image stabilization for those handheld shots, Apple ProRes support, and some great extras like a built-in accelerometer to display lean and tilt. Battery life could be better, but otherwise, this is a solid choice for anyone wanting to shoot high-quality video on a budget.
Camera Strap and Bag Deals
Wandrd’s Rogue sling (formerly called Roam) is the best everyday sling bag for carrying your camera and gear. It can be carried as a sling, messenger, or waist pack, and because the soft padding conforms to your back, it’s comfy to wear for long periods. The mix of 840-denier and 1680D ballistic nylon and water-resistant YKK zippers make it feel like it’s worth twice its price too. The 3-liter version is on sale for $87 ($23 off) and the mid-size 6L is on sale for $111 ($28 off). Not sure what size you need? We have a handy explainer.
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