10 Enhanced QA Practices To Boost Your Company’s Revenue

Before the rise of the advanced technologies that many companies use today, traditional quality assurance practices required products and services to be evaluated manually. They evaluated key factors, such as workflow development, process improvements, and revenue generation.

The American Society for Quality (ASQ) tells us that in late 13th-century medieval Europe, artisans formed guilds (or unions) that managed the development of stringent guidelines regarding the quality of products and services. The same model has been used and re-envisioned throughout the centuries. Eventually, they adopted key processes and standards to deliver exceptional value.

Today, we see enhanced QA practices that are specific to individual sectors and yield a significant return on investment (ROI) for businesses. Below, we provide ten ways entrepreneurs and business leaders can enhance their QA practices and increase revenue growth. By improving product quality, customer satisfaction, and operational efficiency, businesses can unlock increased profitability and gain a competitive edge in the market.

1. Prioritize QA on Every Level

A 2023 Gartner study on modernizing quality assurance found that “88% of service leaders say their current Quality Assurance processes are ineffective and rarely match up to the customer view of quality.”

Such is often the result of quality assurance not being the company’s central focus, where C-level leaders need to place quality at the forefront of their mission. To effectively deliver high-quality products, processes, and services, a quality-centered culture must be built from the top down to guarantee that quality assurance becomes prioritized by leaders on every level.

When companies go beyond satisfying customer expectations and instead ensure top-tier quality assurance becomes a defining part of their brand, quality becomes a vital value of each employee and a natural part of the company landscape.

2. Establish Collaborative Team Environments

Building highly collaborative, cross-functional teams is one of the most overlooked ways to enhance quality assurance outcomes. With your first action of prioritizing QA as an integral part of your mission, values, and vision, each worker understands the importance of quality assurance across the organization. Therefore, with an established strong QA culture, teams can work together to integrate QA practices for heightened satisfaction and profitability.

Establishing a collaborative team culture regarding quality may seem complicated. However, encouraging strong communication among leaders and individuals will help ensure that quality outcomes continue.

Beyond internal collaborations, businesses can work closely with other companies or owners. By doing so, they can drive even greater brand awareness and quality assurance. Modern business collaborations are done through social media chats, live streaming, webinars, podcast interviews, and traditional local partnerships to identify where leaders could improve quality improvements. These same methods, including QA socials and discussion boards, can unite teams for an essential cause.

3. Lead With an Objective Mindset

In 2021, The New York Times published an article highlighting what defines a good leader and the importance of objectivity, as discussed in the highly acclaimed book, “Vital Voices: 100 Women Using Their Power to Empower.” The article’s retrospect notes that long-held assumptions about power have often led to biased mindsets among leaders. Still, the book recognizes how compassion, empathy, and humility create a path of informed and fair decision-making.

Likewise, leaders and employees who focus on completing daily workflows and communications with a limited sense of bias can efficiently find answers to everyday QA problems. When presented with a challenge, an unbiased mindset allows outside-the-box ideas to be considered and innovative thinking to occur.

4. Leverage AI and Automation

According to McKinsey & Company, generative AI has the potential to significantly enhance quality assurance, not only paving the way for workforce development and productivity but also unleashing economic value for businesses across every sector.

MaestroQA is a company leveraging the depth of AI-driven QA workflows to gather actionable insights and directly influence customer satisfaction. Using MaestroQA’s AI classifiers and AutoQA application, customer service teams are empowered to successfully facilitate a new level of analysis and deeper quality metrics like never before. As a result, companies are developing a more comprehensive understanding of customer issues and needs by capturing feedback to identify KPIs and develop more effective internal processes.

With automated quality assurance testing, businesses can improve team productivity and decrease QA times. By identifying improvement areas, quality assurance automation and AI tools allow for streamlined resource…