How I Built A Multi-6 Figure Coaching Business And Achieved 3-Day Work Weeks
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Eight years ago, I started my Rise Lean from scratch. I had a mission: Helping people end a toxic relationship with food while losing weight effortlessly, using Asian wisdom. As a new online entrepreneur, I encountered a series of challenges in turning will into success.
First, I’ve never developed a coaching program. I’ve also never sold a thing. And considering the U.S. weight loss industry was incredibly saturated, I felt anonymous and unseen.
Today, my company magnetizes a consistent stream of ideal clients from around the world. And with its client acquisition, delivery and support systems built for scale, it’s seeing 20-40% growth month after month while working three days a week. This article will cover five major components that have shaped my company’s core foundation and readiness to beautifully thrive and scale.
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Create a remarkable and irresistible product
People want massive, real and lasting results that come quickly with the least amount of effort needed. If your product can bring them that experience, it’s remarkable and irresistible. When I first started, I immediately wanted my program to be that way. To ensure that, I interviewed 155 prospects to get a deep understanding of what they truly needed, took on 30 clients for a low price and built the first version of my company’s formula, informed by their experience, challenges and needs.
Throughout the past eight years, I’ve upgraded the course 12 times. Today, I still ask myself these two questions periodically:
- Can it be better?
- Can it be easier for my clients?
Turning your product into a masterpiece should be an unstoppable obsession. When you have a remarkable and irresistible product, it becomes a source of unshakable faith for you — even as you navigate market volatility.
1. Make competition irrelevant with an irreplaceable brand
I don’t prefer easy games, that’s why I headed into the weight loss industry despite the crazy competition within. What made me confident? A unique and strong brand identity, which is highly recognizable by my audience. If you can make your target audience fall in love with you, competition is irrelevant and you are irreplaceable. Whether you can have a successful brand identity depends on your ability to really understand your clients, articulate the problem they are facing and tell your story compellingly.
Who are they? Can you describe their traits, stories, life stages, emotional states, pain points, dreams, fears and inner needs? If it’s challenging for you at this moment, do what I did. Collect customer feedback to get a better understanding of their needs.
What exactly is the problem you solve? Be very specific and clear about it. On my website, I describe every main symptom and problem my target audience experience. I echo the thoughts in their head to become more relatable and drive a stronger connection.
What’s your story? What makes you different and amazing? And what makes you irreplaceable for your audience?
During the first year of running my business, I intentionally hid my story of losing the 50 pounds I’d gained in the U.S. organically, using the wisdom and knowledge I gained from my travels in China. Huge mistake.
My personal, uniquely Asian experience is my golden competitive advantage. Because of it, I’m able to have a distinctive message in a highly crowded market based on real-life experience. As soon as I loudly shared my story in my own voice, my company’s growth spiked. Your story, when articulated well, can make your competition irrelevant. Check-in with yourself: Are you telling your story without holding back?
Remember, you don’t need to attract everyone — only the selected group of people you desire to work with. And your brand identity, when optimized, magnetizes only the right people and makes you irreplaceable to them.
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2. Price for success — for both you and your clients
The best pricing model is the one which sets both your clients and your business for success. There are two questions you need to ask yourself when thinking about your pricing:
- Question #1. What number reflects the level of commitment, services and outcomes from you?
For instance, if you run a life coaching program priced at $150, I’d imagine this is primarily an information product with minimal personalized coaching. On the other hand, if your offer is helping established businesses get into a seven-figure revenue through 1:1 coaching with a top expert, that implies a multiple five-figure price tag.
As always, your pricing sends the signal to your target client regarding what to expect, the level of services and the outcome delivered.
- Question #2. What number will inspire your clients to be serious about your offer and co-creating the desired outcome with you?
I priced the earliest…
Read More: How I Built A Multi-6 Figure Coaching Business And Achieved 3-Day Work Weeks