How to Leave a Platform When the Party’s Over
In the beginning, I hated posting. It was 2006, and I was 12 years old. Too late for AIM, too young for Facebook, and too scared of MySpace (around this time, a cop had given an in-school presentation on how the platform would imperil us to sex traffickers), CarePages.com was my first social network. The site offered a unique service: Through a free and private forum, I could apprise friends and family—interested parties from any ring of my life’s orbit—of my health status while I underwent treatment for rapidly advancing lung disease. I would post, and my subscribers would fill the comments underneath. Like eating my vegetables, it was an obligation I resented. But my parents insisted that our followers wanted to hear directly from me, and walking to the hospital’s computer center provided a rare excuse to leave my room. The site’s tagline, just below a creaky graphic reminiscent of Matisse’s The Dance, prompted users to “connect, share … care.” The dream of the poster made manifest: I share, you care.
In 2018, while working on a book project about this period of my life, I retrieved a PDF archive of my account from the site’s remaining administrators (after a series of acquisitions, CarePages.com was closed at the end of 2017). Reading through that record—514 pages spanning six years—I came to see that my posting skills were whetted in the gauntlets of the CarePage. My computer time could be limited by a treatment schedule or by other waiting patients, so I learned to compress days of activity into a few sentences. A post’s tone, whether the news was good or bad, could be set in the first line. I favored scenes and stories—a doctor was rude, a nurse woke me up, an IV blew—over rote lists of activity because they gave posting a feeling of necessity. I delegated the longer updates to my mother.
What struck me most is how the more I posted (a sign, I think, that I was enjoying the task), the more frustrated and volatile my posts became. Looking at the archive is like watching the platform meld with my experience of perpetual illness: My expressions became increasingly ragged as I spent more time with a disease characterized by painful and labored breathing. Eventually, though, the site outlived its purpose, as websites do. My illness stabilized, I got older, and this specific form of posting lost its appeal. My last CarePages entry was in 2012 at the age of 18, more than five years before the platform would go dark.
In the years since, my relationship to posting has transformed. Like many media freakos and engagement addicts, I now spend much of my computer time on Twitter. Elon Musk’s ownership has sent some users in search of new alternatives, drab recreations of the original product. But a fresh URL will not solve the many problems of the financialized internet, nor can it fix the habits of fractured communication drilled into us by years of tweeting, subtweeting, dunking, lurking, and shitposting. In its early days, CarePages was tied to individual hospital systems and thus closer to its user base, but a series of acquisitions that began in 2007 shuffled it into the hands of health tech and digital media companies that saw it less as a niche service for good and more as a commodity to round out a portfolio. It wasn’t until these acquisitions began that I felt the intrusion of moderation. One assumes that these sales ultimately led to the site’s end—the value proposition doesn’t quite square with the growth demands of a modern conglomerate. A platform’s demise is not always a sign of community illness; sometimes it’s a cure. In the anticipatory obituaries for Twitter, party metaphors abound, but the platform’s slow death seems like a good chance to practice one of life’s most important social skills: knowing when to leave.
One of my favorite posts from the archive begins: “Good Afternoon. What’s so good about it?” It’s a Twitter-like provocation, assuming a position just to have something to refute. As I got comfortable with CarePages, I relaxed into jagged, adolescent humor, signing entries with quotes from Dane Cook, Family Guy, Tenacious D: staples of grubby aughts boyhood. After a while, the site became my primary outlet for tension and grievance. I stewed over hospital-related indignities, my skin could turn tomatoey at exertion because of my condition, and I spent most days in states of partial undress under the hospital gown. In short, from a young age I was posting mad, red, and nude. In the hospital, I felt like I had no control over my life, and no privacy. The CarePage, with its text box open all hours, became a rare site for self-assertion. I commented on my roommates (“a little guy with a big mouth”), my surroundings (“the shades on the window are broken and the light is blinding”), and the doctors (“All we’re doing is waiting. Waiting on idiots”). Venting became a kind of medicine.
Like so many social media…