Central Luzon Television: Difference between revisions

Television station in Central Luzon, Philippines

Central Luzon Television (commonly referred as CLTV 36) is a regional infotainment television network, based in Central Luzon in the Philippines. The network has the call sign DWRW-TV. The network is owned and managed by RadioWorld Broadcasting Corporation (formerly known as the Central Luzon Broadcasting Corporation), a subsidiary of the Laus Group of Companies.

The network’s offices and studio complex are located on the third floor of the Corporate Guarantee and Insurance Company Building, Jose Abad Santos Avenue, Dolores, City of San Fernando, Pampanga, which also supports its secondary antenna. The network’s 10-kilowatt, 68.5m (225ft) tall BTSC stereo transmitter and primary station tower is located at C.P. Garcia Street, Clark Freeport Zone, Pampanga.^[1]

This station operates everyday from 8:00 AM to 10:00 PM (PST). In 2017, CLTV 36 was the leading free-to-air regional television channel in the country based on the AGB Nielsen survey, for two consecutive years,^[2] and was awarded as the Best Local TV Station by the Kapisanan ng mga Brodkaster ng Pilipinas, Paragala Central Luzon Media Awards and Gandingan Awards.

Corporate Guarantee and Insurance Company building, the headquarters of CLTV 36, in April 2017

Background[edit]

As one of the youngest terrestrial television stations in the Philippines, it was created when Philippine Congress granted a franchise under Republic Act No. 8219 (which lapsed into law) on September 12, 1997, and duly licensed by the NTC on January 10, 2007.

It was launched on March 19, 2007. In 2008, CLTV 36 was relegated to an all-news and infotainment channel. It was in the same year that the station received the first KBP Golden Dove Award (Sonia Soto – Best Provincial Public Affairs Program Host).

CLTV 36 pioneered extensive and frequently updated coverage of national and local elections and natural disasters that hit the region, including typhoons, northeast monsoon, among others. In 2013, CLTV 36 launched their entertainment programming thru the Star Mill Talent Search.^{[citation needed]}

CLTV 36 focuses on centralized media coverage of news, public affairs and infotainment programming, covering all the provinces of Central Luzon: Nueva Ecija, Bulacan, Bataan, Tarlac, Zambales, Aurora and its homebase, Pampanga. CLTV 36 can also be seen in major areas in Metro Manila, Ilocos Region, Cordillera Administrative Region, and Calabarzon (except Batangas, Laguna and Quezon) through its signal reception from its transmitter in Clark Freeport Zone. The tower was inaugurated on December 9, 2015.^[3][4]

CLTV 36 is the official broadcaster of the Giant Lantern Festival every December from 2007 and the United Central Luzon Athletic Association games since 2015.^[5][6]

CLTV 36 was honored as the three-time Best Provincial TV station by the KBP Golden Dove Awards, organized by the Kapisanan ng mga Brodkaster ng Pilipinas (KBP) for the 2012, 2014 and 2015 edition, along with the award for their programs Balitang Central Luzon (now CLTV 36 News) (Best TV Newscast, Provincial) and So To Speak (two-time Best TV Public Affairs Program, Provincial).

In time for the station’s 9th anniversary, on April 2, 2016, CLTV 36 was rebranded as CLTV 36 Metro Central Luzon.^[7] Along with the station’s rebranding came its new theme song performed by the Chocolate Factory Band, and Star Mill alumnus Jeneal Mariano and Andy Pangan.^[8]

On its 10th anniversary, the station reverted to its original name CLTV 36 with its new slogan, “The Region’s Infotainment Channel”.

On January 7, 2018, the station reverted to its original slogan, “One Region, One Station”.

On March 22, 2019, CLTV 36, as part of the celebration of its 12th anniversary with the theme “Championing Local Pride” (also used as a slogan from 2019 to 2022), held its inaugural Social Services Conference and Expo (SocSeCon) at Robinsons Starmills in San Fernando, Pampanga.

On June 26, 2020, despite challenges brought by the coronavirus pandemic, CLTV 36 launched #SaleseMuRin with the re-usage of their 2011 station theme, “Tawag ng Panahon”.

On May 14, 2021, CLTV 36 revealed its new logo during its 14th anniversary, replacing the 2007 logo, and revealed its additional programming lineup for 2021.

On May 20, 2022, CLTV 36 celebrated its 15th anniversary through a business conference and Partner Appreciation Night with the theme, “Ibalik ang Sigla, Ibalik ang Saya ng Lokal na Ekonomiya”, at Robinsons Starmills in San Fernando, Pampanga.

As of November 2022^[update], CLTV 36 revived one of its previous slogans “Atin ‘To” (first used in early 2010’s), and also revived the 2007 logo while the current logo is still used as the secondary one. Prior to the revival of its logo and slogan, CLTV 36 re-used their 2013 station theme, “CLTV 36, Kasama Mo”, composed by Andy Alviz.

Programs currently broadcast on CLTV 36[edit]

News[edit]

• CLTV 36 News Kasama si Jenifer Salenga (2021)‡^
• CLTV 36…